Lotje Deinum

As a teenager, Lotje loved to write stories and style her own room, while her parents also stimulated her passion for art and photography. After high school, she focused on journalism and therefor studied history. Although graduated, creativity still triggered her. Years later, while an interior feature of her own house was made, it all came together: producing, styling and writing about interiors would be her perfect melting pot. Ten years later, she has worked for lots of (inter)national magazines. For Lotje, the essence of her work is in observing beauty.